Wednesday, May 9, 2018

Garrard brand acquired by SME

No, it's not a flashback or joke, SME, newly energized, has bought the Garrard and Loricraft brands in what one imagines might be a strengthening of their impact on the turntable market. Here's a snap shot of the press release:

Commenting on the acquisition, Stuart McNeilis, CEO of SME, said, “It is with great pleasure that we can announce the acquisition of the Garrard audio brand.  Responsible for true icons of vinyl reproduction with the 301 and 401 turntables, in many ways, Garrard’s legacy mirrors SME’s, with precision engineering, design and manufacturing, based in the UK. Many of these great turntables were paired with SME tonearms and there has always been a natural synergy between the two company’s products.  As an iconic British brand, Garrard deserves to be enjoyed by a new generation of audiophiles.” 
To support owners of existing Garrard idler drive turntables, SME has also acquired Loricraft Audio, the only authorised Garrard service agent.  Responsible in many ways for keeping the Garrard legacy alive, Terry O’Sullivan, Managing Director of Loricraft, and his team has serviced and re-built Garrard products since 1997, along with manufacturing support products, including its renowned range of vinyl record cleaning machines.  “With years of experience and expert knowledge that will be crucial as SME develops the Garrard audio brand, the acquisition of Loricraft Audio was essential, as it enables the continued ability to service and maintain existing products.” added McNeilis.  “We are delighted that Terry and his team will join the SME family and bring their vast experience with them.”

Full details here

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