This year, there are more than a few products available and if you purchase some from over 50 companies, your full cost ends up as a donation. Yep, not just the regular 50% to CARE but the full sales amount. How do they do this? Well, commitment from partnering manufacturers seems to be the key.
The hi-end audio industry tend to get lots of brickbats for its pricing and occasional imaginative use of science, but credit where it's due. The Cable Co has annually worked with manufacturers on a fund-drive for CARE, whereby sales during August generate revenues that in part are donated to the charity. This year is no different, regular audiophiles seem to have come to expect it, but it seems worthy of our renewed attention.
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| See the details here |
Fancy some new cables? Better yet, a new table from Rega or SOTA, or maybe an Audioquest Dragonfly new edition? Buy it this month and all your money goes to a great cause. Well done all involved in this.
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