For cryo-ing out loud!

Never quite understood the fanatical desire for cryo-ing cables or components but I know there are real believers out there. Thought of this again when I stumbled across a new cord company (well, new to me), IceAge Audio.  Here's a cord and cable producer that is pretty clear on what goes in to the design and even offers you the chance to build it yourself if you want to save some money. That said, at the prices they charge, I don't see much cost in paying for it all done and delivered.  I was suitably intrigued to ask Rick and Brodie to supply me a cord for review and so, watch this space, one or two are on the way, where I'll be able to compare them to a few other brands I have on hand.